Kraft - 500ml Bottle
On the left you can see the old PP bottle, on the right our new 2010-2011 SocoJars, right now on shelves in Germany, Greece and Chile.
Thanks to SocoJars technology our client was able to render the bottle completely transparent making product color/texture 100% visible from the exterior.
1. PP Bottle
2. Trasparent Bottle
Ketchup Casalasco / Kraft / Mato Mato project (Mondelez)
Encouraged by the success of the first project of ketchup 550 ml, the group Kraft (now Mondelez) has given us a much bigger project: converting even their flagship product “Mato Mato” from the old and expensive packaging PP coextruded to our PET SocoJars®.
The project was very difficult even because we didn’t have the possibility to create panel on the bottle to increase the resistance to vacuum.
The result, however, was very good and we have been able also to reduce about 2 gr. of weight in comparison with the old PP bottle. (in the picture on the left the bottle before filling and labeling, and on the right side the bottle after filling and labeling).